"I know that half of my public relations is working...can someone tell me which half?"
	--frustrated executive

How many times have you heard that? How many times have YOU said that? And how often have you gotten a convoluted excuse rather than a clear answer to this simple question? Most of you know the traditional ways of telling your company's stories to the media. Sadly, many of you have come to reluctantly accept that often, the results are less than hoped-for. Isn't there a better way to get the very most out of your precious communications dollars? And don't you think it's time to stop mistaking effort for success? Increase your story insertions. Easily-track the progress of a campaign that focuses on uniquely targeted media decision-makers. Turn this data into profiles of these targeted media members and increase your coverage. Build better long-term relationships with your targeted media. The Publicom-usa PressRoom can be the most highly prized arrow in your communications quiver. It's the most resourceful way to tell your unique story to a receptive media, then manage it efficiently. Simply, it is what all media (and even marketing) outreach campaigns should be. There's nothing like it! The PressRoom is a patented "Method of Business" process that is based on the personal touch, with clients and the media; something our competition can often lack. This dynamic service is the closest thing to foolproof you will find. It is designed to introduce targeted respondents to your story in qualifying stages, tracking their movements every step of the way, allowing each recipient to determine if he/she wishes to know more, until they decide that your story is interesting. If so, easily accessible, and digestible online information accelerates first the contact, then the story development processes. This is a profound oversimplification. But the results are clear and equally simple: The PressRoom gets your story in the hands of only media professionals who can use, understand and act on it! If it only accomplishes this single objective, the PressRoom is a valuable tool. But there's more: LOTS MORE! "Businesses are now in charge of the newsroom. Covering news has become a purely cost-to-return proposition. And the time-effective management of information and how it is presented to them is a carefully-scrutinized budgetary line-item." Daniel Schorr Senior News Analyst National Public Radio   Valuable Information: Though written for the Tech industry, this IDC White Paper is must reading for any business decision maker who wants to know the "real-world" rules of communication success in today's marketplace.