Uniquely targeted outreach:

As you already know, this surrounds development and unique distribution of your condensed, focused message. An online press kit is carefully constructed and once in place on the web, brief notices are e-mailed to only the members of the media who will find interest in that online presskit.

This list of targeted contacts is seldom larger than 150-200 editorial decision-makers. Only the cream is taken from our regularly updated master list of over 12,000 media professionals throughout the modern world.

Tracking of visitors and qualification of prospects:

Embedded in each e-mail is a confirmation notice that is sent back to us when the recipient opens it. This gives us information that enables us to uniquely track every recipient when they visit your web press kit. This confirmation, coupled with data captured when each journalist visits your web presskit is used for developing detailed hit reports of every individual visit.

Tracking is useful in numerous ways. It gives us an indication of the initial success of your communication campaign and how your message is being received. But that's only the beginning.

Armed with this data, The Publicom PressRoom builds profiles of each visitor's session: how many times each individual visits, what pages are viewed and a general idea of the information absorbed by each visiting journalist. Unique visitor profiles are quite valuable during the follow-up process because they enable you (or us if we represent you to the media) to know the perspective of each journalist or editor who visited and ask "closing" rather than qualifying questions, thereby shortening the process of getting a story insertion for you.

Awareness development:

Good initial communication of your story, coupled with quality tracking and accurate visitor profiles lead to meaningful follow-up visits. This results in better media coverage. The follow-up is done either by you, your designated media representative or us; however you choose.

Collateral Benefits:

• By using the Publicom-usa PressRoom to develop quality relationships with journalists, your company will impress members of the media who will likely find greater interest in future news releases. So if maybe you don't get a story insertion this time; someday, you likely will.

• You will probably go on "expert" contact lists of these journalists. Someday down the road they'll likely contact you for a strategic quote while developing a story about your industry. Not all articles have to be exclusively about you in order to have positive impact.

The PressRoom as a Marketing Tool:

• The Publicom-usa PressRoom can also create awareness for new products or services within existing or new distribution channels. All procedures are the same. The only difference is that these channels and potential customers are the target.

  Moreover, you can "co-target" media AND your distribution channels simultaneously with The PressRoom, creating an even more powerful promotional presence.