The Affordable Publicom-usa PressRoom

"Nineteen coverage events in nine weeks for less than $10,000, t-v, radio and print. A shrewd investment? You do the math."
	James L. Halperin Author, The Truth Machine

There are four service-levels for the Publicom-usa Pressroom depending on your needs. Any additional services not covered in the packages may be purchased from the Open Rate Schedule. All packages include Texas Sales Tax unless otherwise noted.

The Full Package $11,250.00

This is the full-service PressRoom. It provides all services necessary for a complete media relations campaign. This premium service includes media follow-up, we're your p-r firm for this project. The Full Package features:

Compilation of a target media e-mail notification list of up to 200 addresses

Delivery of your e-mail press release to each address on that list (plus up to 25 of your own media addresses at no charge)

Development of an online presskit consisting of a Home Page and up to three linked pages (note, a "page" represents three 19" monitor screens)

Hosting of your online presskit on our server for 60 days

Monitoring of traffic to your online presskit and delivery of hit reports (limit three)

Up to 30 hours of follow-up media representation.
Included is development of visitor profiles used for media follow-up.
Additional representation is available at a reduced rate of $75 per-hour

One follow-up media advisory e-mailing (if needed, limit 75 addresses)

The Intermediate Package $9,000.00

If you have in-house communications specialists, this is the package for you. The PressRoom does all the hard work and you follow-up with the media. The Intermediate package offers the following features:

Compilation of a target media e-mail notification list of up to 150 addresses

Delivery of your e-mail press release to each address on that list (plus up to 25 of your own media addresses at no charge)

Development of an online presskit: a Home Page and up to two linked pages

Hosting of your online presskit on our server for 60 days

Monitoring of traffic to your online presskit and delivery of hit reports (limit three)

Development of up to 15 visitor profiles. Additional profiles can be developed for $30 each

Up to four hours consultation in the utilization of media profiles

One follow-up media advisory e-mailing (if needed, limit 75 addresses)

The Basic Package $6,750.00*

If you have in-house communications specialists, are able to host your own PressRoom and can extract visitor data, then all you really need is a way to tell your story. This package includes the following services:

A target media e-mail notification list of up to 150 addresses

Delivery of your e-mail press release to each address on that list (plus up to 25 of your own media addresses at no charge)
Development of an online presskit consisting of a Home Page and up to three linked pages

One follow-up media advisory e-mailing (if needed, limit 75 addresses)

* Does not include instruction in tracking or profile development, which is an additional, hourly charge (see below).

The Miniroom $4,000.00

This is a scaled-down version of the Publicom PressRoom. It's a perfect way to test the service while saving 2/3 off the Full Package. The Minirom offers one Home Page and your notice will be e-mailed to up to 125 media professionals on our list (plus up to 25 of your own media addresses at no charge).
It does not include web hosting, hit reports, media profiles or representation. However, those services may be added to your Miniroom at the following rates:

OPEN RATE SCHEDULE

Additional e-mail addresses	$3.00 ea for 1-100, $2.50 ea 101+
Web hosting	$50 p/month
Additional presskit pages	$450 each
CGI contact mailform	Quote (minimum $250)
Return raw visitor data	$75 per report (limit two per month)
Develop media visitor profiles	$35 per-profile
Standard media representation	$85 per/hr
Miniroom media representation	$90 per/hr (includes tracking & up to 10 profiles)
Tracking & profile consultation	$75 per/hr
Follow-up media advisories	$150 (in groups of 50)

All fees listed in the Open Rate Schedule do not include Texas Sales Tax (.0825%)

Discounts

At our discretion, we offer new business, agency and/or frequency discounts for Full, Intermediate and Basic packages. Minimal discounts may also be available on Minirooms if purchase price is $4,500 or more.

Discounts to 501(c)3 Not For Profit Organizations that can provide appropriate documentation are available, but not in conjunction with other discounts.

Payment Formula

For Full, Intermediate and Basic Packages

25% upon execution of service agreement
25% in 30 days or upon completion of online presskit and delivery of e-mails to target media
25% 60 days after execution of service agreement
Balance 90 days after execution of service agreement

For the Miniroom

50% upon execution of a service agreement
50% 45 days after execution of service agreement
If additional services are purchased with the Miniroom totaling $1,200 or more, at our discretion, payment may be divided into three installments.

General Notes:

For accelerated time schedule (less than 30 days to develop your online presskit and e-mail campaign) an additional 15% is required and due at the time a service agreement is executed.

Rates in some of the above packages also involve performance bonuses for additional service which are subject to a limited amount of negotiation.

The rates for hosting multimedia files depend on the number and size of the files. Contact us for more information.

The Publicom-usa Pressroom does not guarantee media coverage of any story and is in no way liable for any arbitrary changes made by the client during the message development, communication, follow-up or media interview process that may affect the success of the service.