"The visitor tracking and media profiles were extremely valuable in our campaign."
Cynthia Stine
President, PRTek

Tracking Visitors To Your PressRoom

The Publicom-usa Pressroom embeds a return receipt in all e-mails that are sent to every journalist on your media e-mail list. Once this person opens it, we immediately receive the unique IP address.

The PressRoom daily compares all return receipt information with the captured IP addresses of the pages on your online presskit. In a short time, we know the following information:

  • When, how long and how often each journalist visits
  • What pages they went to (and returned to)
  • If the journalist clicked through a link from a PressRoom page to more information on your Web site

     ...among other things.

Though some media mailservers might prevent us from receiving return receipts, it seldom happens more than 5-10% of the time.

In order for us to offer the best tracking outcomes and to relieve you of the responsibility of having to manage daily tracking information, our server should host your PressRoom.

As we gather more tracking information, building visitor profiles becomes very easy. These profiles are the real power of the service.

Building Profiles of Media Visitors To Your PressRoom

By using this refined tracking information, The PressRoom is able to develop detailed profiles of individual media visits to your online presskit that reveal the interest of each visitor in your story every step of the way.

This is a very big advantage when it's time for personal follow-ups because we learn not only general interest, but any specific portions of your message each visitor might be focusing on. This allows us to concentrate on those topics when it's time to follow-up with each journalist.

This profile information is also quite valuable for subsequent media relations campaigns because it's easier to develop informed decisions about the type of story each person is looking for and tailor future messages for appeal to these specific topics.
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