| "If writing is a precise form of communication, it must be treated like a precision instrument." |
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--Theodore M Bernstein |
Today's corporate success model demands an ability to strategically communicate with buyers and the media across multiple traditional and digital channels.
But technology, the multitude of strategies and tactics available and the constant need to maximize shrinking budgets all combine to place a critical premium on this ever growing list of needed core communication competencies.
A greater number of firms now outsource many of these vital duties to seasoned professionals with experience in these core competencies. Such on-demand specialists know how to deliver relevant, consistent and unified messages across all available channels.
The keys to successfully harnessing the benefits of this fast growing world of communications outsourcing lie in the experience of the service provider and a reasonable rate structure. The more refined (and comprehensive) the provider's skills, the greater the return.
With over 30 years of success as a multi-channel communicator: and a “Netizen” for almost 20, Gary N. Bowen customizes his message development and delivery services to harness all media assets. This produces pertinent, integrated and uniform messages across all available channels: providing you with a clearly superior return on investment.
On a retainer, project, or hourly basis, you have at your disposal:
- Professional enhancement writing and editing, such as case studies, white papers, RFP's, RFI's, bylined articles, op-ed pieces, advertorials, computer-generated presentations, content-rich web text, audio/video scripts, training and user manuals.
- Promotional copywriting and editing, annual reports, brochures, newsletters, etc.
- Collaborative (ghost) writing and editing for nonfiction books or publication articles. The client has the option of retaining full copyright ownership for a fixed fee, or sharing a percentage of ownership and revenue in exchange for a smaller one.
Some of the industries served include:
- Broadcasting & Media
- Commercial Real Estate, Architecture, Construction & Finance
- CRM
- Engineering
- Finance & Accounting
- Healthcare
- Hospitality
- Legal
- Marketing
- Outsourcing
- Publishing
- Retail
- Travel
- Technology (hardware, software, telecom)
Gary would be honored to provide additional writing samples, references and current fee schedule. Please feel free to contact him with questions or requests for more information.
Valuable Information:
Though written for the Tech industry, this IDC White Paper is must reading for any business decision maker who wants to know the "real-world" rules of communication success in today's marketplace.
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