| "If writing is a precise form of communication, it must be treated like a precision instrument." |
 |
--Theodore M Bernstein |
New Media-Webdev
Starting with an IBM 286XT (and later a Macintosh, for a time) Publicom-USA's use of the Internet predates the "gold rush days" of the mid-90's. A great deal of Web Dev and consultation was delivered to clients ranging from large corporations to SMB's. A few of their logos form the bottom border of this page. But lately, much of the Web-work surrounds well-written and SEO-optimized, searchable content. Usability consultation is offered, when-asked. Publicom-USA's view of Net Commerce content is organic: not static or peg-to-hole alike. It really doesn't work that way. Content, like the individual channels that use it, must fit hand-in-glove with each one's strengths, restrictions and message needs.
Recent Web Engagements
Grossman Law Office: 2011-Present: Duties - Content Development
Created over 450,000 words of SEO-friendly content (terms and phrases) for this law firm with offices in over 25 cities in the Southwest. Recently retained to develop additional content of approximately 150,000 words.
Science Seed: 2010-11: Duties - Content Development & Usability Consult
Created content for two Web sites. Rewrite and update detailed Linked-in Profiles. A good client: they're still owed a couple of service hours which they'll likely ask-for someday.
ARO/BPO: 2010: Duties - Content Development & Usability Consult
A long-term, on-demand, multichannel business writing client, also listed on the publishing portfolio page
Sumow: 2010: Duties - Content Development
Created all initial content for this Indian client. It has since been eclipsed by the labor of "commodity writers" though much of the original "about us" section has not been elementally changed; just added-to.
Legacy
Much of our new millennium media philosophy is influenced by Usability guru Jakob Nielsen: and has been since first meeting him (and other pioneers) over 15 years ago. We strongly suggest that all prospects visit his Useit Web Site. I've subscribed to his Email newsletter since its inception in 1995.  Armed with this broad and ingested new media intelligence, Publicom-USA began serving such clients as Compaq, Audionet (and its progeny) HCA Architects, Tom Thumb/Randalls regional grocers, Mobil and Atlantic Financial Group (among others). The larger engagements involved creating these corporations' entry into the world of Web-related commerce and consultion as they established their in-house Internet marketing operations to create the powerful presences you see from them today.
The smaller firms typically outsourced to Publicom the maintenance and management services designed to enable their ongoing Web and supplemental Internet communication presences through the years.
|
